Enjoying Rockford Buzz?

If so, we'd love for you to sign up and join our community!

By Signing Up You Can...

Not Right Now

It's Because Of Our Backers

that we're able to create positive content for the Rockford region

Backing The Buzz Gets You...

BONUS: You'll also be supporting us in our mission of spreading positivity through the Rockford region!

Not Right Now

I Want to See

Take Me to My

Submitting Your Vote(s)!

Your Vote Was Submitted!

We didn't find your email in our database.

No worries! We created a starter account so you can change your vote and win cool stuff!

Providing your birthday will enter you into our monthly birthday giveaway

Letting us know your name allows us to address you in a more friendly manner

You can head to the Settings area to update the rest of your info!

Your Vote Was Submitted!

Good news! We found your email in our database.

For obvious security reasons, we're not going to automatically log you in...

But there's more good news! If you wish to change your vote, you can sign in manually.

You can head to the Login page to sign in!

Subversive Cycling Company
Subversive Cycling Company

Subversive Cycling Company


Verified Local






Today: 10:00 AM - 05:00 PM








10:00 AM - 05:00 PM

10:00 AM - 05:00 PM

10:00 AM - 05:00 PM

10:00 AM - 05:00 PM

10:00 AM - 05:00 PM

10:00 AM - 05:00 PM



213 N 3rd St,

Rockford, IL


(815) 670-2381


Your downtown Rockford cycling hub! Friendly, helpful, knowledgeable, motivated, and prompt service every step of they way.

Come see for yourself!

Rockford Buzz Sponsors

Gold Sponsors

Law Office of Jonathan James, LLC

Test Site

Upcoming Events

No Upcoming Events

Current Deals

No Current Deals

Recent Posts

Shout out to Ayden and Mason! Two of our youngest and newest riders pulling 1 and 2 in the main for the season opener! Count on Subversive Cycling Company to lead the way!

Sunday, April 4, 2021

Gone Racin!Come see us track side!

Saturday, April 3, 2021

It’s opening day at Rockford BMX!We will be closing early today at 1:00pm to attend and support our BMX team and our local track It’s a gorgeous day so come have fun with us at our local bmx track and see some awesome racing!

Saturday, April 3, 2021

Have a great weekend!https://www.facebook.com/subversivecyclingco/videos/159310199389011

Friday, April 2, 2021

Quick tubeless service available at Subversive Cycling Company! It’s not rocket science but it can be a mess! Get set up with a tubeless conversion and enjoy the benefits of virtually eliminating flats or have your existing system serviced for spring! #orangesealsealant #tubeless #flatssuck

Thursday, April 1, 2021

Two days and a wake up till the gates start droppin!

Wednesday, March 31, 2021

At Subversive Cycling Company we treat your bike like its our own and take pride in our work. It doesn't stop at top tier wrench slinging either. New to cycling? Preparing for the next big race? We're happy to guide, coach, educate, or just listen to your asperations! We also enjoy long rides into the sunset, beer, and pizza

Thursday, March 25, 2021

Chain lube is an essential item for your at home bicycle maintenance kit. protect your chain and extend the life of your drive train by keeping it clean and lubricated regularly.

Wednesday, March 24, 2021

GO RIDE YOUR BIKE!https://www.railstotrails.org/

Wednesday, March 24, 2021

Spring tune ups starting at $60.00 and currently maintaining an average 24 hour turn around! Book your appointment today!

Tuesday, March 23, 2021