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Verified Local






Today: Closed









10:00 AM - 06:30 PM

10:00 AM - 06:30 PM

10:00 AM - 06:30 PM

10:00 AM - 06:30 PM

10:00 AM - 06:00 PM

11:00 AM - 05:00 PM


313 N. Madison Street,

Rockford, IL


(815) 636-9066


We will facilitate your outdoor recreational activity by providing the WHAT-HOW-WHERE…..WHAT is needed to do the activity, HOW to do the activity, and WHERE you can do it, all in a socially engaging setting. We carry top rated equipment, sold by knowledgeable staff that uses the equipment we sell themselves in their own pursuit of outdoor recreation. We have experienced instructors that love to share their passion for the outdoors, and trip guides that know our waterways and trails like the back of their hand. We are located near an abundance of recreational assets waiting to be discovered by you.

Recent Posts

We are happy to announce that starting this weekend we will have regular store hours again! 😎 We will follow all protocols for retail operations per the State of Illinois order. We kindly request you to adhere to the same.Events will be a week behind and will begin with a Moving Water Class on June 6. More events are being added as we learn what we can safely do on the water. All precautions will be taken to provide as safe of an environment as we can. Store hours starting this Saturday are:Tues - Fri: 10:00 AM - 6:30 PMSat: 10:00 AM - 5:00 PMSun: 11:00 AM - 5:00 PMWe are available by appointment on Mondays and outside these store hours as we know sometimes your schedule does not meet ours. We look forward to seeing people in the store again. Many thanks for all the support as we dealt with these unprecedented times.#GearUpHeadOut #Open #ShopLocal #RiverDistrictAssociation #DowntownRockford

Thursday, May 28, 2020

Tips for Kayaking the Kickapoohttps://www.facebook.com/watch/live/?v=250795159483589&ref=watch_permalink

Thursday, May 28, 2020

While it looks good for us to open up this weekend, it will still not be business as usual. So this Facebook Live thing will live on a bit longer. Speaking of which, we have one coming up this Thursday from 7 - 8 PM about kayak camping the Kickapoo River. This is a great area, and at 3.5 hours or so from Rockford, close enough to warrant the drive for a couple days of adventure. To join us simply visit our facebook page and scroll down to the "Posts". To learn more about what will be discussed, please visit https://bit.ly/3fz8j1A.#GearUpHeadOut #KayakCamping #KickapooRiver #GetOutside

Tuesday, May 26, 2020

There are people that paid the ultimate price to protect our way of life and provide for our freedom. On this day and every day, we honor their sacrifice. I cannot even imagine the horrors of war, and because of them and the soldiers that return, I do not have to. Thank you.The soldiers that come home sometimes face obstacles reintegrating into normal day to day life. There are a lot of people and organizations dedicated to helping this transition. We are supporting one of them, Heroes on the Water, by holding a kayak giveaway with all ticket proceeds donated to help them in their mission to use the outdoors to provide therapeutic programs for veterans, active duty military, first responders, and their families. For more info or to purchase a ticket, please visit https://bit.ly/2LnvYV9. Thank you for your consideration.#GearUpHelpOut #NeverForget #ThankYou #Courage

Monday, May 25, 2020

Few Days left in our May Days Sale! Up to 20% off NRS and Yakima products and 10% off Old Town Kayaks. Sale ends this weekend. Everything you need for a safe and enjoyable time on the water!#GearUpHeadOut #PaddlingTime #GetOutside

Thursday, May 21, 2020

Looking forward to the time when we can do these in store again! Miss the camaraderie. Join us tomorrow May 21 from 7 - 8 PM for a Facebook Live Clinic that will make meals the best part of your overnight adventures. Simply visit our Facebook Page to join us.#GearUpHeadOut #CampCooking #BackcountryChef #GetOutside

Wednesday, May 20, 2020

An interesting take on the human population from our "Landlord"! So weird seeing iconic and populous destinations void of people.#GearUpHeadOut #EveryDayisEarthDay #LeaveNoTrace #GetOutsidehttps://www.facebook.com/watch/?v=926269864497966

Monday, May 18, 2020

First overnight trip of the year is one month out. Hitting the Wisconsin River for a 3 day/2 night trip. For more info or to register please visit https://bit.ly/3cy3kfL. We will have a pre-trip info meeting at the store 7-10 days before the event.#GearUpHeadOut #WisconsinRiver #KayakCamping

Sunday, May 17, 2020

Warmer weather is coming which means it is time for summer fun. Stock up now during our #MayDaysSale and save on NRS, Yakima Racks, and Old Town Canoes & Kayaks. Please visit https://bit.ly/2LtA1iE for more info.#GearUpHeadOut #SummerFun #AdiosCabinFever #GetOutside

Friday, May 15, 2020

Some good fortune was bestowed upon us and we are hoping to pay that forward supporting a good cause. See how you can take home a Pygmy Boats Inc: Wooden Kayak and Canoe Kits Coho while supporting Heroes on the Water by visiting https://bit.ly/2LnvYV9.#GearUpHeadOut #SupportOurVeterans #ThankYou

Wednesday, May 13, 2020