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Rockford Tornado of 1928

Rockford Tornado of 1928
Kathi Kresol

Kathi Kresol

Posted On: April 16, 2020

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Rockford has always had a rich history of coming together to help in the times of our greatest need. I wanted to share one of the stories that I have researched from our city’s past to remind us all of that. I am always impressed with this city and what we can accomplish-together.


Even now when we are asked to stay apart the news is filled with ways that we can all do something to help each other. Just remember –even though you may be isolated you are not alone. We have come through much worse than this by sticking together and reaching out.


My best to all of you and your families.


~Kathi Kresol


The tornado that touched down on Friday, September 14, 1928, came in like a roaring train, leaving a path of destruction across Rockford. First, it touched down at the Rockford Chair and Furniture Company on the southwest side, at the intersection of Peoples Avenue and Kishwaukee Street, destroying the building and killing six men.


The funnel went back up and damaged poles and trees until it touched the earth again at Eighteenth Avenue and Eighth Street, where the Mechanic Machine Company suffered broken windows. The twenty girls who worked at the plant that day were cut from the flying glass but were otherwise unhurt.


The last section heavily hit was the Elco Tool Company, the National Chair Company and the surrounding neighborhood, where houses were wiped from their foundations. It was on Eighteenth Avenue that the three-story Union Furniture Company was destroyed. On the same corner, a little neighborhood grocery store owned by Cy Johnson and his wife was spun around several times and finally swept off of its foundation. “We huddled behind the counter while the roaring noise was going on and the wooden benches flew over our heads.” said the Johnsons, who escaped with just a few scratches.


Along Fifteenth Avenue, seven houses and their garages were knocked down. The northeast corner of the National Chair Factory was completely demolished as the tornado’s devastation continued. Houses at the top of the hill of the Rock View Neighborhood were untouched, but the hollow to the north was demolished. Nineteen houses on Nineteenth Avenue and Ninth Street were destroyed in the final fury of the twister. 


A miracle took place in a house on Eighteenth Avenue that belonged to the Ebarp family. Little two-and-a-half-year-old Donald was sleeping in his crib when the tornado tore its way through the neighborhood. The wind uprooted a huge tree that stood next to the house and slammed it down on the roof. It knocked the chimney and the wall right down on Donald in the rear bedroom.


Mrs. Ebarp was in the basement with her daughter, and Mr. Ebarp was sleeping in another bedroom of the house. Mr. Ebarp was the first to reach the boy, and Mrs. Ebarp entered the room to find her husband tossing bricks, branches and boards off their smallest child. The father was terrified when he first saw his son’s face covered in blood but he realized soon that the boy, while cut, was not seriously hurt. The family stood in the wreckage of their home and realized how fortunate they were.


The city was also grateful that even though the tornado came within a half a block of one school and very close to two others, the thousands of children that attended the schools were unhurt. Brown, Turner and especially Hallstrom School students and their families were feeling blessed. A mere half block down from Hallstrom School was a scene of terrible devastation. Houses all around the school had their roofs torn off and their windows completely blown out. Furniture was deposited in the streets, and trees were blown over. The four hundred students that attended Hallstrom were all kept safely inside the building.


Tony Martinkas, fifty, was found dead in a chicken coop on a farm on Harrison Avenue, four blocks west of Kishwaukee. He was from Spring Valley and was cleaning up the chicken and pigeon yard at a neighbor’s home. Tony was busy working between two buildings and did not notice the tornado approaching. The wind slammed the poor man between the two buildings before moving on to the Chair Factory B, where it killed eight more men.


George Palmer, employed at the Mattison Machine Works, was one of the very first men to reach the destroyed Chair Factory B. He was stunned by the devastation but hurriedly grabbed an axe and started to chop his way into the building. He was able to bring three men out before others came to help.


The first wave of responders was fire and policemen who walked through the destroyed buildings calling out for some sign of where the survivors might be. Their calls went unanswered. They attempted to start removing the debris, but it was too heavy.


O.W. Johnson worked as the superintendent of the Chair Factory B and was buried in the debris from the storm. He was trapped under heavy timbers for three hours before his son heard his calls and found men to help focus on the rescue. He was rushed to Swedish American hospital.

  

Building companies were contacted, and in an amazingly short time, the pleas for help were answered. Mayor Burt M. Allen, police chief A.E. Bargren and Sheriff Harry Baldwin, working with fire chief Thomas Blake and Captain Warren Aldrich of Company K of the National Guard, organized rescue efforts. This was the biggest response to a rescue operation ever in the history of the city. “Scores of contractors and factory officials, unaffected by the storm, offered the officials of the Rockford Furniture and Chair Company, trucks, men, steam shovels, hoists, and other equipment yesterday in a frantic search to find the bodies of the missing men.” 

  

State police officers arrived to assist deputy sheriffs, police officers and soldiers involved in organizing equipment, handling traffic flow and gathering information about the missing men. They also helped with crowd control as thousands of people rushed to the factory. Ropes and men kept the crowd under control for the two days of searching.

  

More than two hundred men from the city’s and county’s building firms were involved in the rescue effort at the Chair Factory B. They all knew they were looking for bodies. When a body was located, all work would cease, and everyone silently watched as the mangled bodies were tenderly wrapped in a blanket, loaded on a stretcher and carried to an ambulance. 

  

Forrest Lydden, a city building inspector, organized the crews. Tireless searching went on for two days. They recovered the body of Gunnar Ryden at 1:40 a.m. on September 17. He was killed on his twenty-ninth birthday.

  

The other men that were killed in Chair factory B were:


  • Olaf Larson, twenty-seven years old
  • Herman Wydell, forty-seven years old; left a wife and two children
  • Martin Anderson, thirty-four years; old left a wife
  • August Peterson, fifty-two years old
  • Frank Strom, thirty-four years old; left a wife and a child


All six of the bodies were found near the elevator shaft, close to the heavy water tank, which plunged from the roof through the crumbling floors, crushing the men and causing their deaths. All of the men were working in the finishing department on the second floor when the tornado struck. John Brunski, forty-five years old, and George Fagerberg, fifty-one years old, were the two other victims in the plant.


Other men working at the Chair Factory B were up on the fourth floor when they heard yelling that a cyclone was approaching the building. The group started to run down the stairs when the funnel hit the building, right in the area where they were. The men were all piled on top of each other, and everything was completely dark. They were trapped for several hours before being pulled from the debris.

  

The Union Furniture Company’s east end was demolished, adding to the city’s death toll. Swan Swenson, forty years old, and Axel Ahlgren, forty-three years old, were found beneath the wreckage of the water tank. Ahlgren’s body was carried all the way down through the building by the water tank and buried under tons of debris. The men trying to rescue him had to cut their way through the shattered timbers of several floors.


Seventeen-year-old Virgil Cornmesser, sixteen-year-old Everitt Cornmesser and fourteen-year-old Bernard Cornmesser were sent to a nearby gas station to buy a gallon of gas. The boys noticed the approaching storm and were racing to their homes before it hit. They reached the corner of Seventh Street and Seventeenth Avenue when, suddenly, an entire garage roof was blown off and came down right on top of them. Everett and Bernard were killed instantly, and Virgil died later at St. Anthony’s Hospital. The family held a triple service for the boys in the home of S.O. Cornmesser at 1728 Seventh Street on Sunday, September 16, with Reverend O. Garfield Beckstrand officiating. Virgil and Bernard were brothers and the sons of Mr. and Mrs. John Cornmesser. Everitt was their cousin, and his parents were Mr. and Mrs. S.O. Cornmesser. Virgil and Bernard’s parents shipped the boys’ bodies back to Iowa with the help of some of the tornado funds donated by the city, and Everitt was buried in Rockford.


A blinding rain started to fall right after the funnel hit the area, and ambulance drivers had trouble getting to the boys quickly because of the rain and debris that lined the streets. They loaded all three of the boys into an ambulance.

  

All of the other bodies were taken to the undertaking rooms of Fred C. Olson. Family members gathered there, anxiously waiting for some word on their missing men. Piercing cries were the notification that another man had been identified and another family’s hope shattered.

  

Besides the fourteen men killed, there were over 80 people injured that needed hospitalization. Over 360 buildings, 181 of them houses, were damaged, costing over $1,000,000. There were 1,200 people left homeless, and because most of them worked in the same neighborhood where they lived, they had also lost their place of employment. These families were in dire need of assistance.

  

The Rockford Chamber of Commerce kept busy collecting donations for the families of the men that were killed in the tornado and other families that were left homeless by the storm. The money just came pouring in, and they were able to gather $25,000 in a very short time.

  

Committee members from several different organizations visited over 164 families to assess their needs and determine how to fund them. Agencies, including the Rockford Register newspaper, were busy collecting funds as well. The Red Cross was working with the other agencies to go into the affected area and assess the property damage. Wilbur J. Adams was the director of storm relief and in charge of getting the needed supplies to the people.

  

On Sunday, September 16, people from all over the state came to visit Rockford to view the damage. Estimates put the number somewhere near 150,000 people that came to town on that Sunday following the tornado. They surged into the area and stopped at local restaurants to eat. By the end of the day, most of the restaurants were running out of food. One estimate put the total served at 60,000. Some of the people were family members who came to help, and police and other rescue workers were very impressed with the crowds. There were issues with traffic, but everything stayed orderly. There was no looting or destruction caused by the visitors.

  

The theaters in town donated half of their proceeds on different days toward the relief fund. The Palace Theater showed motion pictures of the destruction during the Pathe newsreel. It featured three hundred feet of film highlighting the damaged areas.

  

Rockford has always been known for stepping forward during times of need, and this crisis was a perfect example of that. Many in the community gave selflessly of either their time or money, even those who were themselves in dire straits.

  

Fred Machesney, manager of the Rockford Airport, gave a percentage of the proceeds of his sales for transporting passengers to the relief fund. The Women’s Society, headed by Jessie Spafford as its president, visited damaged homes and brought much-needed supplies. The Rockford Girls served donated food and drinks to the searchers and men working on the rescue efforts at the factories; Boy Scouts helped to maintain a line of safety for visitors and family members at different locations. E.A. Brodine, secretary of the local carpenters union, reported that local carpenters would be gathered to help with repairs on damaged homes. It was an incredible outpouring from everyone, and Mayor Allen was very proud that his city was able to care for its own without assistance from outside agencies.

  

The city bounced back, and even before the first night was done, plans were being made to rebuild the factories. Aid was given to the neediest families, homes were repaired and families were reunited. Because of the tireless searching by the men and donation of equipment by various companies, every body was recovered quickly. The families that lost their men were given extra aid to rebuild their homes. The community responded so quickly and so generously that many of the families felt grateful that they lived in such a caring community when disaster struck.

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 A League of Their Own, Reimagined: IWBC Beyer Stadium and Maybelle Blair Park to Redefine the Future of Women’s Baseball!

A League of Their Own, Reimagined: IWBC Beyer Stadium and Maybelle Blair Park to Redefine the Future of Women’s Baseball!

Something incredible is happening in Rockford. The historic home of the Rockford Peaches, Beyer Stadium, is getting a new life and a new name. The International Women’s Baseball Center, better known as IWBC, is leading the charge to transform this iconic field into Maybelle Blair Park, a global home for women’s and girls’ baseball.The Legacy of IWBC and Beyer StadiumThe IWBC is the world’s leading nonprofit dedicated to preserving, protecting, and promoting all aspects of women’s and girls’ baseball. Based right here in Rockford, the organization keeps the spirit of the game alive by honoring its history and inspiring new generations of players, coaches, and fans.Beyer Stadium once hosted the legendary Rockford Peaches, the all-female professional team made famous by A League of Their Own. For decades, this field stood as a symbol of courage, equality, and opportunity. Now, through IWBC’s ambitious redevelopment plan, it is being reborn as Maybelle Blair Park, named for one of women’s baseball’s most passionate voices.A Global Vision Rooted in RockfordThe IWBC is dreaming bigger than a simple field restoration. Their vision is to create a full six-acre campus that celebrates the past and builds the future of the sport. Located beside Beyer Stadium, the new complex will include educational spaces, competition fields, and areas for the community to gather and celebrate the game.Through partnerships with schools, Major League Baseball programs, and international organizations, the IWBC is bringing together athletes, historians, and fans from across the world. Rockford is already known as the international home of women’s baseball, and this campus will make that title official for generations to come.IWBC’s Lasting ImpactSince its founding, IWBC has connected thousands of people through community and educational programs that go far beyond the field. From youth camps and tournaments to traveling exhibits and film screenings, the organization continues to spread the story of women’s baseball and those who shaped it.Their events include MLB Pitch, Hit & Run clinics, academic workshops, and local celebrations that blend sport, history, and empowerment. And with the upcoming WBSC Women’s Baseball World Cup Group Stage in 2026, Rockford’s name will once again be heard on an international stage.Building the Future: IWBC’s Three-Phase Master PlanIWBC’s development plan will unfold through three major phases, transforming both Beyer Stadium and the surrounding neighborhood by 2030.Phase One: Restoring Beyer Stadium at Maybelle Blair ParkEstimated Cost: $5 millionTarget Completion: Summer 2026This first step focuses on bringing back the stadium’s full playing field, seating, and historic charm. The field will once again host tournaments, youth camps, and global competitions, continuing the legacy of the Rockford Peaches.Phase Two: Building the Activity Center and MuseumEstimated Cost: $22.8 millionThis modern facility will overlook the stadium and include classrooms, event space, and an immersive museum dedicated entirely to women’s baseball. It will be a place for learning, storytelling, and celebration.Phase Three: Exhibits and Historical ArtifactsEstimated Cost: $3 millionThe final phase will complete the museum’s exhibits, including restored artifacts such as a World War II-era Rockford Peaches team bus. Visitors will experience the history of women in baseball through real stories, voices, and memorabilia.The Spirit of Maybelle BlairMaybelle Blair, who inspired the park’s name, is a living legend from the A League of Their Own era and one of the sport’s loudest advocates. A former player for the Peoria Redwings, Blair has dedicated her life to empowering women and girls through baseball. Her message remains simple but powerful: “Don’t ever let anyone tell you that you can’t play ball.”Through Maybelle Blair Park, that message will live on for generations, echoing across the same Rockford soil where history was made.Education, Empowerment, and EquityThis project is not just about baseball. It is about building opportunity. The IWBC plans to include programs that teach STEM concepts through sports, leadership development for young women, and career paths in coaching, management, and sports media.They will also host community outreach events that foster teamwork, confidence, and pride, reinforcing IWBC’s mission to protect the past, empower the present, and promote the future of women’s baseball worldwide.Looking Ahead to 2030By the end of the decade, Rockford will stand as the global home of women’s baseball. The fully restored stadium, vibrant museum, and educational campus will bridge generations and cultures.For Rockford, this is about more than honoring history. It is about creating opportunity, boosting tourism, supporting local businesses, and inspiring pride in a community that has always stepped up to the plate.How You Can Get InvolvedYou can be part of this story by donating, volunteering, or sponsoring parts of the project. Every contribution helps bring Maybelle Blair Park closer to becoming a reality.Learn more or request an informational packet at iwbc.org/campaign.More Than a Stadium, It Is a MovementThe International Women’s Baseball Center’s restoration of Beyer Stadium and creation of Maybelle Blair Park is about far more than construction. It is a movement. It honors trailblazers, uplifts future generations, and ensures that women’s baseball finally has the platform it has always deserved.Rockford’s legacy is once again at the center of the baseball world — a place where history, heart, and hope come together, one inning at a time.Remember, it is a good day to go local.

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Finding Her Voice: How Mercedes Turned Her Story Into a Strategy for Others!

Finding Her Voice: How Mercedes Turned Her Story Into a Strategy for Others!

When you meet Mercedes Joyner, the first thing you notice is her energy. The second is her purpose. She is not someone who started a business just to say she owns one. For her, this is personal. It is something she feels called to do.“I grew up watching my dad build things,” she said. “He has always had a business, and he always told us to get our education but also to create something of our own.” That message stuck. What started as a little girl watching her dad make shirts and asking questions about how it all worked slowly turned into a lifelong passion.Years later, while in grad school and on the verge of quitting, Mercedes started a blog called Join Her. What she did not realize at the time was that it would become the foundation for JMC Strategic Consulting, a marketing and communications agency that helps people tell their stories with confidence. “I was completely over it,” she laughed, remembering the day she told her dad she was not going back to grad school. “But instead of quitting altogether, I turned it into something that could help people.” That spark became something much bigger. Today, her work centers on helping others define and embrace their stories, not hide from them.When Mercedes talks about branding, she is not thinking about logos or colors. She is thinking about people. “So many of us carry guilt, trauma, or hesitancy in our stories,” she said. “Before we even get to the marketing part, I have to understand who you are. Sometimes it feels like being a therapist first.”Mercedes believes that storytelling can heal, and that belief comes from experience. When she was just fourteen, two of her friends told her that seeing her every day had kept them from ending their lives. “That changed everything for me,” she said softly. “It made me realize how powerful our words are. They can literally save lives.”Being young, Black, and female in business has come with challenges, and Mercedes is honest about the microaggressions and the doubt she has faced along the way. “There were so many times people did not believe I knew what I knew because of my age,” she said. “I got the most pushback from older women. That is why I started my own company. I wanted to control my own story.”Her strength comes from her network of mentors, family, and community. Her father, a lifelong entrepreneur and a mentor who built his own business from the ground up, both gave her what she calls “the blueprint.” “They taught me what to do, how to do it, and when to listen,” she said. “I did not make a lot of the same mistakes because I had people around me who kept me accountable.”Mercedes’s journey has not been a straight line. When she was younger, she was misdiagnosed with ADHD and other conditions before doctors discovered she had hyperthyroidism, a medical issue that had been mistaken for behavioral problems. “When you tell a kid something is wrong with them, they start to believe it,” she said. “Even after the diagnosis was corrected, I had to unlearn those habits.”Today, that same energy that once felt overwhelming now fuels her creativity and drive. She admits she is still learning to slow down. “I am always thinking two steps ahead,” she laughed. “Okay, probably ten. But I am learning to live in the moment and to remember my story.”That story recently took the stage when she shared it publicly for the first time at a YMCA fundraiser in Rockford. Hundreds of people listened as she talked about her journey from misdiagnosis to entrepreneurship to empowerment. “I was terrified,” she said. “But I knew it was not about me. Our stories are not meant for us. They are meant for someone else.”For Mercedes, storytelling is both strategy and service. “I take an authentic, holistic approach,” she said. “It is not just about telling the story in the best way. It is about helping people understand who they are and who they want to be.” She believes everyone has the power to change and the responsibility to share the journey. “Our stories are like a chain,” she said. “Each one connects to another. When you share yours, it gives someone else permission to do the same.”Now in her thirties and for the sake of me still living twenties, Mercedes has become a mentor to younger entrepreneurs. “It is funny,” she smiled. “I used to be the one looking up to everyone else. Now people come to me for advice. It feels strange, but it is also one of the best parts.” Through JMC Strategic Consulting, Mercedes continues to help people and businesses find the courage to tell their stories with confidence and heart. Because once you understand your story, you can tell it with purpose. And when you tell it with purpose, it can change everything.Go Local and Stay in the Buzz.

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🍁 Fall in Rockford: Best Places to Go This Month!

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Culinary Underground Rockford IL | Downtown’s Newest reimagined Restaurant and Bar!

Culinary Underground Rockford IL | Downtown’s Newest reimagined Restaurant and Bar!

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Rockford A $70,000 Grant to Support Long-Term Growth in Northern Illinois Is Awarded To R1!

Rockford A $70,000 Grant to Support Long-Term Growth in Northern Illinois Is Awarded To R1!

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Rockford Mosaic Celebrates Direct Support Professionals WEEK!

Rockford Mosaic Celebrates Direct Support Professionals WEEK!

There’s a group of people in Rockford who show up every day to make sure others can live with dignity, choice, and joy. They’re called Direct Support Professionals, or DSPs, and their role is at the very heart of what Mosaic does. These are the people who help individuals with intellectual and developmental disabilities live at home, find independence, and be part of their community. They don’t often ask for recognition, but this week they’re getting it. Mosaic in Rockford is celebrating National Direct Support Professional Week from September 15 to 19.“Our Direct Support Professionals are the heartbeat of Mosaic,” said Kris Hudak, Interim Area Director. “They’re the ones in the trenches, helping with the everyday things most of us don’t even think about. Maybe it’s helping someone get dressed, assisting with meals, or encouraging someone to join in at a community event. These are the little things that add up and make a big difference.”The work isn’t always easy. Some people Mosaic serves live with a lot of independence, while others need more support for simple daily activities like bathing, moving from a chair to a bed, or using the restroom. It’s work that takes patience, compassion, and a whole lot of energy. And yet, for many DSPs, it isn’t just a job, it’s a calling. Hudak explained, “We have staff who’ve been here for decades because they love it. They know they’re making life better for someone else, and that’s enough to keep showing up. That kind of dedication deserves to be honored.”This year’s theme for DSP Week is “A Work of Heart.” It fits perfectly, because DSPs bring more than just skill, they bring love and commitment. Their care makes Mosaic’s mission to “relentlessly pursue opportunities that empower people” come alive here in Rockford.So what exactly is Mosaic? The nonprofit has been serving people for more than a century, reaching across 12 states and more than 750 communities. Altogether, they support nearly 5,000 people with intellectual and developmental disabilities, autism, behavioral health needs, and aging adults. Their philosophy is whole-person care, helping people not just survive but thrive by living the life they choose. In Rockford alone, Mosaic runs eight group homes and supports dozens of people through host homes and individualized services.The organization’s history stretches back to 1913, when Bethphage Mission was founded in Nebraska, and 1925, when Martin Luther Homes started in Illinois. The two later merged in 2003 to form Mosaic as it exists today. Through every change, the focus has remained the same: person-centered support that builds independence and belonging.And if you want to see what that looks like, just listen to some of the local stories. Take Yul, for example. He lives with cerebral palsy and has been part of Mosaic programs in Rockford. Yul says, “I have a job, and I work hard at it. I have friends and a girlfriend. I want to be as independent as possible.” He even took part in Rockford’s “Human Library” event, where he shared his story with strangers at the public library. For him, it’s about being seen and understood, not for his disability but for his life.Then there’s Jay, who lives in a Mosaic at Home provider setting. His sister Marie used to worry constantly about him, his safety, his health, and what his future would look like. Now, she feels peace. She said, “I’m so glad Jay is with Mosaic. I’m not going to be around that much longer, but now I know he will be properly cared for the rest of his life.” That’s what DSPs do. They don’t just change the lives of the people they serve. They also lift the weight off family members who carry those worries every single day.Community partners have stepped up, too. Rockford hairdresser Kayla Speaker runs Beautiful Ambitions Salon. She learned how hard it was for some Mosaic clients to afford simple grooming like haircuts. So she started offering free haircuts every six weeks for people served by Mosaic. And she didn’t stop at just trimming hair, she created a welcoming space, playing shows, reading together, and chatting like friends. Some clients said it was the first time they felt truly seen by a stylist. Something as simple as a haircut gave them dignity, pride, and the sense that they belonged.All of these stories point back to the same truth. DSPs and the people who support Mosaic are building something powerful in Rockford. They’re not only helping people with disabilities live day to day, they’re making sure people are part of the fabric of this city. They’re showing that Rockford is stronger when everyone has a place.So this week, as Mosaic celebrates Direct Support Professionals, it’s more than just a calendar event. It’s a chance to stop and say thank you. To the staff who show up every day, to the families who place their trust in them, and to the people served who remind us what resilience looks like, you’re all part of what makes Rockford special.If you want to learn more about Mosaic or find ways to get involved, you can visit Mosaic Rockford or Mosaic National.Direct Support Professionals may not always be in the spotlight, but their impact is everywhere. They are the steady hands, the patient teachers, the quiet cheerleaders. And this city is better because of them.Remember, it is a good day to go local.

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Rockford Dance Company: A Local Stage With a Long History!

Rockford Dance Company: A Local Stage With a Long History!

A Beginning Built on HopeMore than forty years ago, a small group of people in Rockford decided the city needed something special. They wanted a place where kids could learn to dance, where families could see performances, and where art could belong to everyone. That idea became Rockford Dance Company in 1973.At first, it wasn’t fancy. Classes were held in borrowed rooms — church basements, small studios, anywhere with open space. But the joy of moving, learning, and creating was enough to keep people coming back. Parents told friends. Kids begged to take lessons. And slowly, what started as a dream turned into something real.Growing Into a Community StageBy the late 1970s, Rockford Dance Company had found its footing. Classes expanded, teachers came on board, and performances began. In the 1980s and 1990s, the company grew even more.One show stood out above the rest: The Nutcracker. Every December, dancers stepped onto the stage to bring the holiday story to life. For many families, it became a tradition. Parents brought their children. Children grew up and brought their own kids. Year after year, the performance became a part of Rockford’s holiday season.And through it all, the company wasn’t just teaching steps. It was building confidence, discipline, and joy in kids who might have been shy, restless, or unsure of themselves.A Place for EveryoneToday, Rockford Dance Company offers classes for all ages. A three-year-old can take their first creative movement class. Teens can study ballet, tap, jazz, and modern dance. Adults can join too, either to stay active or simply because they love it.But the company doesn’t stop at its own doors. Teachers bring dance into schools across Rockford. They run workshops in gyms and classrooms, giving kids their first chance to move to music in a new way. For some students, that one class is life-changing. A child who rarely speaks might light up with confidence. Another might discover a passion they never knew they had.More Than Just a ShowWhen Rockford Dance Company performs, it’s not just about perfect lines or polished steps. It’s about sharing stories. Sometimes that’s through a classic ballet. Other times it’s through modern dance with bold, new movements.The company has also brought performances into smaller spaces — libraries, schools, and local events. These moments remind people that art isn’t locked away in theaters. It belongs in neighborhoods, in parks, in everyday life.Tough Times, Strong PeopleLike many arts groups, Rockford Dance Company has faced challenges. Money is always tight. Costumes, sets, and studio space are expensive. When the economy struggles, donations can slow down.But what keeps the company alive is the people. Parents who volunteer. Dancers who give their best even when things are hard. Supporters who believe that Rockford deserves its own stage.Their belief has carried the company through rough patches and helped it keep moving forward.Why It MattersRockford Dance Company matters because it’s more than a dance school.For kids, it’s a place to learn discipline and confidence.For families, it’s a tradition that connects generations.For the city, it’s proof that Rockford values creativity and culture.For students with big dreams, it’s a stepping stone to careers in the arts.It also gives Rockford something important: pride. Pride that the city can support its own company. Pride that local kids can shine on stage.Looking AheadThe company isn’t slowing down. Each year brings new classes, new teachers, and new ideas. Partnerships with schools and other local groups are growing.The goal stays simple: to make dance accessible to everyone in Rockford. Whether you’re a preschooler taking your first class, a teenager chasing a dream, or a parent in the audience, Rockford Dance Company wants you to feel like you belong.Rockford Dance Company started with a simple hope — to bring dance to this city. Decades later, it’s still here, teaching, performing, and inspiring.It’s a reminder that Rockford is more than its struggles. It’s a place where art grows, where kids find confidence, and where families come together year after year.Remember, it is a good day to go local.

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How Rockford Small Businesses Can Grow Their Social Media Just By Teaming Up!

How Rockford Small Businesses Can Grow Their Social Media Just By Teaming Up!

A step by step local playbook with examples you can copyYou do not need a huge budget to grow your reach. You need neighbors. When local businesses team up, everyone wins. It feels better, costs less, and brings in the right people, the ones who already love our community. Here is a simple system you can run this month.Step 1, Pick your theme and your partnersChoose one clear theme that makes sense for your customers. Examples, Coffee and crafts, Pizza and pinball, Wellness weekend, Pet friendly patio crawl. List three to five local partners that fit naturally. Aim for variety so everyone brings a slightly different audience.Step 2, Set one shared goalKeep it simple so you can measure it. Examples, grow each account by one hundred followers in two weeks, sell fifty tickets, collect two hundred emails, move twenty featured items. Agree on the goal in writing so everyone works toward the same result.Step 3, Create one shared offerPeople act when there is something easy to say yes to. Examples, a stamp card that works at all partner locations with a prize after three stamps, a limited weekend bundle like coffee plus pastry plus a discount on a local print, a one night mini market inside a partner space.Step 4, Plan the content togetherGive your audience a storyline and make it easy to follow.• Teaser week, three short posts that introduce the theme, each partner gets one feature post and one shared post• Launch day, a reel that shows all partners in fifteen seconds, fast cuts, big smiles, and clear offer text• During the run, daily stories that reshare customers, behind the scenes clips, and countdown stickers• Finale, a highlight reel and thank you post that tags everyone and invites email signupsStep 5, Divide the workOne person runs the shared calendar and collects media. Each partner provides three short clips and three photos shot vertical. Keep files in a shared Google Drive folder with simple names like business name and date. Agree on posting times and caption templates so everything looks coordinated without being stiff.Step 6, Use cross promotion the smart wayTag every partner in every post. Use the Instagram collaboration feature so one post appears on multiple feeds. Feature a different partner as the hero each day. Run a simple giveaway that asks people to follow all accounts and comment with their favorite local spot. Choose winners from real comments only.Step 7, Boost the best post just a littleChoose the reel with the strongest natural reach and put a small spend behind it. Ten to fifty dollars with a local radius can be enough when the creative is strong. Target by interest and location, then stop the boost if the cost per result climbs too high. Small dollars plus creative community content beats big dollars with bland posts.Step 8, Track, learn, repeatScreenshot insights at the start, midpoint, and end. Save totals for reach, follows, saves, and redemptions. Have a fifteen minute debrief with partners and list what to keep and what to change. Book the next collaboration right away while energy is high.Plug and play examples you can copy this monthCoffee and crafts weekendPartners, Meg’s Daily Grind, Rockford Art Deli, a local makerOffer, buy a latte and get a live printed limited tee for five dollars off, maker pop up in the cornerContent hook, make your Saturday local from cup to teePizza and pinball nightPartners, Windsor Pizza Parlor, a local arcade or bar with machinesOffer, pizza by the slice inside the arcade with a game credit bundleContent hook, first Friday throwback with pizza grease and high scoresWellness three stop SundayPartners, a yoga studio, a smoothie shop, a massage therapistOffer, class pass that includes a smoothie and a discount on a first massageContent hook, start the week with calm and communityCopy friendly caption templateHeader, It is a good day to go localBody, This week we teamed up with partner one, partner two, and partner three for theme name. Try the offer details and tag a friend to plan your stop.CTA, Follow everyone tagged. Share this to your story so more neighbors see it.Closer, Stay in the buzzDM outreach template you can paste and sendHi name, I love what you are doing at business. I am planning a small local collaboration for theme, example weekend of date range. We would handle a shared calendar, a simple offer customers can use at each location, and an easy photo and video plan so posting is quick. Would you be open to a quick chat to see if it fits your goals this monthSimple photo and video checklist for your team• Ten second clips of hands, smiles, pours, plating, and product close ups• Wide shot of the space with people moving• One quick owner hello that says the offer in one sentence• Three photos, one exterior, one hero product, one people momentShoot vertical, keep clips steady, and record natural sound so editors have optionsRun this once and you will feel the difference, new faces through the door, more shares, more saves, and real relationships that last longer than a post. Collaboration is not a trend here, it is how the 815 grows together.GO LOCAL AND STAY IN THE BUZZ

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September Food Tour, Rockford Machesney Park Loves Park!

September Food Tour, Rockford Machesney Park Loves Park!

Make a day out of each city with only locally started spotsSeptember is the sweet spot for eating local. Patio weather still feels great, the markets are buzzing, and kitchens all over the 815 are turning out the kind of comfort that makes you want to text a friend and say you have to try this. Here is a one day taste tour for each city, built only around local favorites that started right here.ROCKFORD, A FULL DAY OF FLAVOR!8 00 AM, Wake up at Meg’s Daily GrindStart easy with a cinnamon roll latte and a warm breakfast sandwich. Meg’s is a neighborhood hug in a cup, and it sets the tone for a day that feels local from sip one.Must try, cinnamon roll latte and bacon and egg on ciabatta9 30 AM, Sweet stop at Banana Cherry BakeryLight, flaky, and made that morning. Conchas, guava filled treats, and tres leches that disappears fast.Must try, guava cream cheese empanada11 30 AM, Brunch into lunch at The NorwegianLive energy, great coffee, and beignets that make you forget your to do list. Scandinavian roots meet Midwest comfort.Must try, beignets and a seasonal hash2 00 PM, Coffee break at Inzombia CoffeeArt on the walls, quiet buzz, and espresso that means business. Take ten minutes to reset.Must try, dirty chai and an almond croissant4 30 PM, Dinner at AbreoSmall plates with big ideas and a menu that moves with the season. Bring a friend and share a table full of favorites.Must try, smoked duck tacos and a house cocktail6 00 PM, Nightcap at Social Urban BarCandlelight, handcrafted cocktails, and a calm finish to a great day.Must try, the Garden GimletMACHESNEY PARK, EAT LOCAL ALL AFTERNOON!9 00 AM, Donuts at By The Dozen BakeryA Machesney morning classic. Glazed, filled, or fritter size happiness. Grab a box and share.Must try, red velvet donut and apple fritter11 30 AM, Lunch at Pig Minds Brewing CompanyVegan comfort food that wins over everyone, plus award winning beer. Patio if the sun is out.Must try, buffalo seitan wings and a flight2 00 PM, Quick bite at Beefaroo on North SecondRockford born and still local. Crispy cheddar fries and a roast beef that hits the nostalgia button.Must try, cheddar fries and a classic roast beef3 30 PM, Treat and stroll at Rock CutPick up a coffee to go from a nearby local cafe, then walk the shoreline and call it dessert for the soulLOVES PARK, EVENING THAT TASTES LIKE HOME!12 00 PM, Lunch at Windsor Pizza ParlorLocal legend with crispy edges and chewy centers. Casual, friendly, and always the right call.Must try, sausage and mushroom or build your own2 00 PM, Afternoon sip at a local Loves Park coffee stopRefuel, plan dinner, and check the live music calendars around town5 00 PM, Dinner at Aero Ale House Loves ParkComfort plates, rotating taps, and a menu built for sharing. Family friendly and sports on the screens.Must try, wings, a burger, and a local pour6 30 PM, Dessert at Dairy DepotThe cone that reminds you why summer lingers in September.Must try, twist cone or a sundae with peanutsThree cities, one community, and a whole lot of flavor. Tag us when you build your own September tour and share your must tries. The best part of eating local is how it brings everyone to the table.GO LOCAL AND STAY IN THE BUZZ!!

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Rockford’s Ultimate Local Restaurant Guide 2025 Edition!

Rockford’s Ultimate Local Restaurant Guide 2025 Edition!

If you’re looking to eat your way through Rockford, Illinois, this is your master list. We know our way around a plate and have been eating like royalty. So we’ve compiled every notable local and independent spot in the city. So when you're planning the next night out, brunch meet-up, or taco Tuesday do so with confidence.These aren’t chains shipping in recipes from far; these are the kitchens, bakeries, cafés, and pubs run by your neighbors, bringing flavor to our city every day.Pro tip: Use this as a Rockford foodie bucket list, try them all, cross them off, and discover new favorites along the way. Rockford’s Local Restaurants1. Abreo2. Alchemy at Aldeen3. Aluna 27 Filipino Cuisine4. Ambiance Cuisine and Cocktails5. Baker Street Burgers6. Beefaroo7. Buddy’s Burgers8. Cantina Taco9. Capri Restaurant and Pizzeria10. CJ’s Public House11. Di Tullio’s Italian Market and Café12. District Bar and Grill13. Disco Chicken14. El Buen Provecho15. Ernie’s Midtown Pub16. Franchesco’s Ristorante17. Fresco at the Gardens18. Gerry’s Pizza19. Giuseppi’s Pizzeria & Italian Restaurant20. GreenFire Restaurant Bar & Bakery21. India House22. Isla del Mar23. JMK Nippon24. Johnny Pamcakes25. Lao Kitchen26. Lino’s27. Lucha Cantina28. Lucerne’s Fondue & Spirits29. Marc’s Fusion Café30. Mary’s Market Café and Bakery31. Mr. C’s Family Restaurant32. Omakase Rockford33. Old Town Kitchen & Cocktails34. Olympic Tavern35. Panino’s36. Plaza Los Panchos37. Pour House Restaurant and Bar38. Prairie Street Brewing Company39. Rock Pho’d40. Sam’s Ristorante41. Sisters Thai Café42. Stockholm Inn44. Tavern on Clark45. The Norwegian46. The Top Rooftop Bar & Lounge47. Tower Kitchen and Bar48. Uncle Nick’s49. Woodfire Brick Oven Pizza50. Zammuto’s Drive In

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