Lallygag is a boutique in the Miracle Mile district of Rockford, IL that was founded in 2014. The idea for Lallygag emerged a number of years ago from Kim Knutson – a former marketing director in Madison, WI whose passion is making people feel comfortable and happy. She dreamed of opening a boutique where people could wander, linger, dilly dally, and daydream, while shopping for adorable, affordable clothing. After meeting her future husband, a Rockford-area native, Kim moved to Rockford and enrolled in a small business course. It was this course, the connections she made, and the support of family and friends that helped make her dream a reality.