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Kegel's has won the 2021 NBDA Bicycle Retailer Excellence Award!

Kegel's has won the 2021 NBDA Bicycle Retailer Excellence Award!

Rockford Buzz

Posted by Rockford Buzz

Posted on August 4, 2021

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We have some awesome news! Rockford’s local bike shop, Kegel’s Bicycle Store, received the 2021 Bicycle Retailer Excellence Award by the National Bicycle Dealers Association (NBDA)! This certification is granted to fewer than 200 bicycle shops across the country and signifies Kegel’s as one of the top local bicycle retailers in the United States. Kegel’s Bicycle Store has been in Rockford since 1927 when it first opened on State and Madison Street. In 1979, Kegel’s moved to its current location on Charle’s Street, and only one year later, Robb Sinks, the future owner of the company, would be employed there! Robb has now owned Kegel’s for 24 years, but the message remains the same, outstanding customer service, quality products, and a SERIOUS love for bikes. With everything from BMX bikes to trail riding, fitness, and kids bikes, Kegel’s not only has everything you need but also repairs what you already have! They have a strong presence in the biking community as well as the Rockford community. They work closely with the Rockford Park District to maintain the biking trails at Atwood park and provide tips and awareness around proper bike etiquette on dirt trails to ensure they don’t deteriorate. Rockford has been able to love and enjoy Kegel’s Bicycle Store for over 100 years but now we can also have pride in knowing they are one of the best bike shops in the country. 


NBDA President, Heather Mason, had this to say about Kegel’s:


“The Bicycle Retailer Excellence Award requires not only great shopping experiences and expert leadership and staff, but also support for their local community and national cycling advocacy. Each retailer awarded fits these criteria and more. The local bicycle retailer is not only a store, but also a pillar of a community. By being given this award, Kegel’s has proven that they exemplify this ideal.”


The National Bicycle Dealers Association is a non-profit organization established in 1946 which promotes the interests of cycling and specialty bicycle retail across North America. The NBDA certification process is lengthy and rigorous, which further exemplifies what an honor this is for Kegel’s! So head down to Kegel’s Bicycle Store and congratulate them on their outstanding achievement!

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